If you are a business owner, you probably have very busy periods, when it seems almost impossible to get anything done followed by very slow periods when you are wondering how to fill the day.
The busy periods are tremendous fun can be challenging as well. The main problem with being super-busy all the time is that we only have the time and energy to focus on the immediate task at hand, whether this is the current job, the next job or the next day. In effect, we are working “in the business” but are neglecting it at the same time!
Usually, when coming out of these busy periods, we are suddenly faced with time aplenty and not so much inclination about what to do with this time. We are also forced to look for new work or business to keep us or our companies busy again. We now have the time to focus exclusively on getting more work or we can choose to devote some time to ‘working on the business.’
Lately, I’ve been reading again in “The E-Myth Revisited“, by Michael Gerber, an excellent book which offers many proven ideas for taking a small business to the next level. I’m working to incorporate some of the thinking and methods offered this book which will help my business not only now, but in the long run. It’s a very good read and I highly recommend this book to any business owner.
How do you react when business is slower than normal. More sales? More marketing? More networking? Bigger changes to your business?
